Clif Bar

CLIF® BAR was born on an outdoor adventure. Needing more energy to complete a 175 mile bike ride, Gary Erickson grabbed his last energy bar—the only bar available at the time—and realised he couldn’t take a bite. Right then, he had an epiphany, as a baker and an athlete, that he could make something portable that tasted better. Named for Gary’s father and outdoor companion, Clifford, CLIF BAR delivers sustained energy with the right combination of carbohydrates, protein and fibre. Today, Clif Bar & Company continues to blaze trails in nutrition to get you through all your outdoor adventures.